Ever wanted something really expensive, hoping that it would be beneficial? Most of the time, marketers promise a change, that will never be seen, by using a high statistic. For example, an ad would say something like 79% of people thought using our brand of clothes, made them cooler. Things like this, trick people into buying a product because everybody else is doing it. This change that’s never seen is because the product was falsely advertised.    

The purpose of ads is to inform people about the product while doing it in a creative way. Now, advertisements are all about selling their product; at all costs. For girls, most ads portray ideal women who are skinny, with perfect skin, and nice hair. In the commercials, their statement is usually “use this product and look like me;” which is untrue. Products that lengthen eyelashes, slim figures, and make hair shinier; all are marketer’s objectives. IB English teacher, Mr. Douglas Hernandez states, “Wrinkle cream or botox cannot turn back the aging process.” He also thinks, “The more people involved in validating truth, the better chance that someone truly knowledgeable will chime in.” This is a much needed step to take, if the misuse of advertisements persists. If they’re not pointing out a problem, they’re doing something that will catch the attention of others.

Whether it’s a jingle, catchy slogan, or creative billboard sign; advertisements are everywhere. The part of advertisements that isn’t a stretch of the truth, they normally try to get people singing along to spread the word to their friends. An anonymous junior, states, “The just brakes commercial always gets stuck in my head. It’s kind of catchy, in a weird way.” Anyone who listens to the radio might recognize the catchy, yet annoying, 411 pain commercials. If it’s stuck in people’s heads, then it’s more likely to remember and have the chance to pass it on to a friend absentmindedly. Such as Tamara Ariana, who hates the Appliance Direct commercial. It’s not hard to find out why the commcercial is hated, with their tacky yellow and green suits and their extravagant voices. Or maybe it’s a TV commercial with a song, such as the Vitamin Water commercial; which featuring Kid Cudi’s, Pursuit of Happiness. Another approach at getting people informed about a product is to use media alongside the commercial. Now, whenever the song is played, everyone associates it with the commercial.