Looky looky it’s Crumbl Cookie!
A perfect sweet treat craved by thousands. You probably heard of Crumbl cookies. Maybe through your friends or mukbangs from tiktok. Crumbl cookie consists of mouth watering cookies that switch out every week. Ranging from the classic ones like semi- sweet chocolate chunk all the way to oreo birthday cake.
Crumbl has always been a popular store, however this year business is booming with thousands of people discovering these treats, selling around one million cookies per day. Around 7 million people are weekly customers with hundreds of tik tok creators solely focused on Crumbl.
Crumbl Cookie was founded in 2017 led by Sawyer Hemsley and Jason McGowan. These cousins set off with the sole purpose of creating the best milk chocolate chip cookie– unaware this would lead to creating some of the “best cookies worldwide”. The first store was opened in Utah, following the rise of 862 more stores and even more in production. The first original cookie was the milk chocolate chip which is available every week while the others switch out.
Crumbl has also recently been branching out creating cakes like the beetlejuice cake, tres leches, confetti cake, and even pumpkin cake. This also gained significant popularity and attracted some negativity.
Crumbl has over 200 different types of cookies and cakes. One of the most bought ones are the pink sugar and oreo ones. However, every flavor usually has hundreds of supporters eagerly waiting for its turn. These include the chilled sugar cookie, snickerdoodle, cookies and cream, and hundreds of more. Ashley Kuruvilla, a sophomore in Pre-IB exclaims “Personally my favorite is the oreo one because it’s crunchy on the outside and it’s so good.”
Besides the customers, the workers also have a good time at Crumbl Cookie with its easy going and fun environment. Harison Wezel, a senior at SHS, who works part time at Crumbl Cookie explains how it’s “a very nice working and fun environment with a diverse group of coworkers. Once, around the beginning of August, this young girl came in and she was dressed up in a crown because she was a “star student”. She was really cute and excited so I decided to give her my free cookie I get during my shift, and her whole face lit up and she was so happy. I’d say the only downside would be having to fulfill orders while being overwhelmed with other orders.”
One of the busiest weeks includes the birthday week which coincidentally is September 23. Bringing in the most popular flavors, the lineup for this week includes Milk Chocolate Chip, Confetti Cake, Birthday Cake, Peanut Butter ft.Twix, Caramel Shortbread, and the original Pink Sugar. This mouthwatering lineup has prompted many people to try out Crumbl for the first time. Besides the exciting flavors, there are many deals as well. Ranging from giveaways such as a universal ticket to free merch, free stickers and discounts on Wednesday.
Although there are mostly positive opinions about Crumbl, there are also negative ones. Crumbl Cookies are pricey and contain an excessive amount of calories ranging from around 300 to 800 for one cookie. Furthermore, some say the texture is not the best and the taste is artificial. Crumbl, hearing these complaints, decided to make mini cookies which cuts down the amount of calories and prices by around half. Crumbl Cookies also last over the course of 3-7 days, allowing for customers to moderate the amount of calories they consume.
All in all, Crumbl Cookie is a fan favorite and loved by many. With its diverse flavors and cakes ranging from sour to sweet, it’s a perfect spot to go anytime you want a treat.